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  • I stayed up late last night, writing my About page. Some of you have websites. You know what I mean. The About page is, as I explain to my clients, the place people go when they're thinking about hiring you, buying fro…

  • Last week I wrote about Google Analytics. I'd had some questions about it from my fellow MyZippers, and it seemed that it would be useful to share some knowledge on it. Now that MyZip is gone, we will no longer be receiv…

  • I'm going to write about Google Analytics today. This is not in the nature of an apology, since all the MyZippers use GA, and at least two of my readers have expressed an interest in the topic (way more than have express…

  • Yesterday was a rough day for those of us who ply the Dark Art.You see, there is this competitor who consistently ranks ahead of us for this one search term, and that particular search term is up by 700% in our Google an…

  • It started with a piece of advice posted by the store's webmaster. This is not an individual working for the store like me, but a hosting company. They suggested submitting your URL to the directories every month, a piec…

  • I'm headed for the regional meeting this morning, and am engaged in making wee quiche tartlets for the occasion, so this is going to be brief.#1 daughter came home last night for a visit. We were right about the town she…

  • One of the routine tasks I do for my salaried job is to look and see where people are coming from when they visit the websites I'm in charge of (there are four), and what they were looking for at the time. You could do t…

  • Several of you said that you did indeed care about my little SEO triumph, and that was very nice of you, I must say. Someone also asked what SEO stands for. It is "Search Engine Optimization." That means making your site…

  • Didn't I tell you I couldn't go play with the SEO bloggers? Read this totally condescending sentence from one of the SEO blogs, which will remain nameless because you don't want to visit them anyway: "Though some of thes…

  • I am stumbling around half-asleep this morning, trying to figure out how to fit the day's to-do list into the day. Once I wake up, it will doubtless seem more manageable.I spent yesterday doing clerical tasks, mostly. Th…

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